I don't know anything about Michael Jordan, other than he is an actor who apparently has been able to make a decent living from his craft. He is also wise enough to use some of his name and money in fields other than acting and part of it went towards buying into a distillery and making rum. His rum was labeled "J'Ouvert" and by using a French name he has apparently insulted some Caribbean Social Justice Warriors.
In the Lesser Antilles, especially Trinidad and Tobago there is an annual festival called (as you might have guessed) J'Ouvert. The name is based on the French phrase for dawn, or daybreak, and celebrates the heritage of the people who live there. The SJW complainers accused Mr. Jordan of cultural appropriation, and stealing the heritage of the indigenous peoples and forced him to remove the label from his product. A new name has not been decided on but I will most likely buy a bottle just to let him know that at least one person feels he is being punished for being an entrepreneur.
Why? A quick bit of research tells me that the demographic makeup of Trinidad and Tobago is 35% East Indian, 51% African and African mix and 7% other races or unknown. The language base of the people who live on the islands is 60% English and 40% Hindi (an East Indian language), The Carib Indians who were the original and indigenous population are not to be found and even the name of the festival appears to have been appropriated from somewhere else. The SJW zealots who proclaimed Mr. Jordan was appropriating a cultural event are themselves guilty of stealing the truth and distorting their own history in order to show their true emotion is envy. They apparently cannot abide the fact that an African American man can be successful and can create jobs and opportunities for others.
Mr. Jordan, continue to market your rum under the J'Ouvert label. Except in the Lesser Antilles where I suggest you call it "Daybreak"
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